Absolut Industry Night

Complimentary Admission from 9:00 till 11:00

The industry party of the summer. Please join us on Tuesday, July 14, 2009. This is a private VIP Event from 9:00 till 11:00PM with complimentary admission. There will be Absolut drink specials from 9:00 till 11:00PM.

Witness the evolution of nightlife with the debut of Dusk, a 10,000-square-foot nightclub with an 800 person capacity, located in the heart of Caesars Atlantic City, just steps from The Pier Shops. A joint venture between DJ AM and Red Stripe Plane Group, Dusk is set to open with a star-studded weekend celebration this July. Open on Tuesdays, Fridays and Saturdays, trendsetters spending their days on the beach will finally have a place to unwind once the sun sets on the Boardwalk.

Guests can walk from the Pier or the casino floor into the ‘Dusk’ branded entrance complete with table games action. The multi-layered club, designed by ICrave, is inspired by its proximity to the beach and made to accentuate the descent into the club from the floor above. Dark hues of blue, purple and gold give Dusk an underwater vibe that at the same time relaxes and entices anyone who enters. Equipped with the latest technology, the venue is arranged in three concentric ovals, like the rings of a water droplet, around the main dance floor. The entrance is located on the outer ring of the club, which features two full service bars and is elevated above the dance floor, allowing guests to observe the action. From here, you can walk to the middle ring, which includes 30 bottle service tables or dive right into the dance floor. The banquettes are designed to be as convenient and comfortable as possible with seats wide enough for couples to sit together, drawers that provide a space to store personal belongings, seat backs positioned at elbow height allowing guests to lounge in style and reinforced cushions so that heels cannot penetrate the surface.

The DJ booth overlooks the entire club and features four VIP tables positioned behind it for ultimate privacy. Two elevated stages, located in the center of the dance floor and in front of the DJ booth, provide multiple opportunities for performances. The Funktion One sound system features 65 individual drivers fueled by over 100,000 watts of power and grants DJs unprecedented flexibility in their performances thanks to a wireless system control and a DJ booth filled with custom digital and analog processing units. DJ AM will exclusively design and dictate all music, guaranteeing guests a premiere nightlife experience.

“I am incredibly excited to be involved in such a unique project,” says co-owner DJ AM. “From the design to the music, Dusk is in a league of its own and once you spend an hour there you will know why.”

The most impressive feature of Dusk is the multilayered undulating mesh ceiling that hangs over the entire heart of the club. Unlike anything the nightlife industry has seen before, the ceiling features over a thousand rotating and spinning LED lights projecting over one million colors that move to the beat of the music, creating an interactive experience that brings the venue to life. The projection capabilities allow performances and crowd shots to be displayed across the dynamic, three-layered ceiling, creating a mind-blowing ambiance that encompasses the guests.

Sitting adjacent to Dusk’s impressive main area is the Dawn room, a 1,700-square-foot old world style pub with twenty-foot ceilings and chandeliers hanging from above. The Dawn room provides a completely different atmosphere than the floor above, with a separate DJ booth, dance floor and sound system and a more relaxed vibe that gives club goers the opportunity to sit and enjoy cocktails before venturing back into the main club or to enjoy a different setting. A private outdoor smoking area connects directly off the Dawn room granting guests easy access in and out of the club.

Dusk is committed to service and guarantees a level of customer care that is unmatched in the industry. The club features